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Asus and Ikea join forces to create gaming furniture!

The announcement did not go unnoticed, whether in the world of gaming or furniture, Asus and Swedish furniture giant Ikea will join forces to develop an affordable line of furniture and gaming accessories that are ergonomically designed to integrate perfectly into a players' home.

Asus ROG Gaming

Engineers and designers from Ikea and Asus (ROG division) participated in several workshops and brainstorming sessions at the IKEA Product Development Center in Shanghai where the new range is being imagined and developed. The purpose of these meetings is to better understand the needs of players and to identify what is needed to guarantee a high-quality gaming experience for the greatest number of homes.

The "new partners" said this product line will initially include around 30 products (without giving any further details).

The initial launch will be made in China in February 2021, for other markets (European, American ...) a tentative launch date has been set for October 2021.

Asus ROG et Ikea s'associent

So far not much else has leaked out on the type of equipment the duo will be offering, we can assume desks and chairs. Ewa Rychert, the head of the global Workspace department for Ikea, declared in an official press release that Ikea considered the world of gaming as a demographic activity with required new dedicated spaces for gamers. .

Ikea's official press release:

About a quarter of the world's population (2.5 billion) is made up of gamers, but the needs of gaming enthusiasts for home furnishings have so far been overlooked. With the rapid growth of the gaming market around the world and the rapid increase in the number of players, IKEA is interested in how home furnishings could improve the gaming experience and life around it. Last year, in collaboration with UNYQ and the Area Academy, IKEA started exploring the world of gaming, and now the company is taking the next steps.

Kris Huang, Managing Director of ASUS Gaming Gear and Accessory Business Unit, recently said:

ROG is excited to partner with IKEA to create the ultimate gaming lifestyle for gamers. Gamers have always dreamed of the perfect play space that is both comfortably functional and allows for full gaming immersion. With years of experience providing innovative gaming solutions to gamers, ROG has a strong understanding of the gaming community. With IKEA as the home design expert, we believe this collaboration will create synergies that allow gamers to build the play space they've always envisioned from the comfort of their own home.

Bureau gaming Ikea Fredde

We would like to imagine a range that is inspired by the lines of Ikea's FREDDE desk which was designed for gamers and ROG's Chariot gaming chair ...

Fauteuil Asus ROG Chariot
News added at : September 21, 2020 at 4:05 PM
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